IHP - The Type-safe Web Framework for Builders
The Haskell Framework for Non-Haskellers. Blazing fast, secure, easy to refactor and the best developer experience with everything you need - from prototype to production.
Many roles
At Digitally Induced, I worked many roles, from graphics designer for marketing to UI/UX of their developer tools. I also created animations and presentations for investors to get a better idea of the USPs of our products. We would also collaborate with multiple clients to deliver software using our tools, I would design for those projects as well. The environment was fast-paced and I immediately immersed myself in absorbing as much learnings about the industry as I could. From here, I created the foundation for continuous learning and refined my design craft.
In the startup world, wearing multiple hats is the norm, and I loved the diversity it had to offer. It also allowed me to demonstrate one of my best features: adaptability. Beyond traditional design tasks, I took on responsibilities ranging from marketing, social media management, front-end development to user research and animation.
Graphics Design
One of the core roles I was given was graphics design and brand management. I created the IHP brand through reinventing the entire space for a more contemporary, sharp look, emphasising industry and modernity.
UI/UX Design
As the lead designer for Digitally Induced and our suite of tools, I played a pivotal role in shaping the user experience. My focus was always user-centric design first and a commitment to creating a seamless experience throughout the use of pour platforms. With the new branding at hand, the website was completely revamped with an increase in clickthrough rates to match. I also redesigned the dev tools and future proofed much of the design.
Redesigned website
The revamped website, in it’s fully implemented form can be found here: